Business Buzzzzzz

By now you have realized that Erin and I like to be champions…of ourselves, our friends and the things we believe in. Today, I want to take a minute to champion you, my fellow social media marketers and friends. What do you think you could learn from the people in your network if you just asked? What exciting things should we be championing for each other? How can we help you? How can you help us? This is just a small reminder: Don’t forget to ask. Don’t forget to listen. And most of all, don’t forget to nurture the relationships you build.

Here at E=A(rin)² we are about to officially launch the Friday Business Buzz! Hope you are ready for this enhanced “follow friday” of sorts.

How it works

Every Friday we will release a post summing up the things we learn from our friends in the twitterverse that week. So be sure to tell us what you have going on! New employee? Let us know! New business? Tell us! Exciting client project you want to share? Hit us up! New job? You know what to do.

We are firm believers in the power of supporting each other through word of mouth (or type of finger in this case) so give us all you got!

Do we mean you?

Duh. Of course we do! Nothing is too big or too small for us. Whether  you want to get the word out about a fundraising benefit or tell the world about your new promotion- This is your chance!

When do we need your info?

We will take and scout info until 10 am Friday morning. After that all kick ass news will have to wait until the next week.

How do we want your info?

Message us! DM us! Email us! Whatever you prefer! All contact information is on our new contact page!


And now to kick things off this week…

Did you know?

Elizabeth Lenzi (@happyfish103) has started a new company, Marachino Events (@MaraschinoEvent). The company focuses on events for & involving local Indy businesses.

Drew Larison (@MrDrewLarison) is working with a new start-up in Indy that makes Mobile sites and apps. Drew tells me they are really focusing on mixing social with mobile for companies.


Have a great weekend everyone and remember we can’t wait to hear from you!



Get up and move already.

Motivation. Something I’ve been lacking lately as you could probably tell by the way Erin is slamming these blog posts out of the park while I, well I am just taking it all in. Well it’s time for me, dear readers, to be honest, transparent and get up and move already!

As some of you may know, I lost my job at the beginning of May. This is a very candid look at my journey the past few months. How do you deal with motivation ruts? How has your network supported you lately? How have you grown from an unemployment experience? Would love to hear your thoughts!

The beginning

  • My first reaction was fear and embarrassment. I was monetarily scared and socially embarrassed. My pride was shot. I had been secretly looking for other jobs, as my mother always told me “Arin, it’s easier to find a job when you already have one.” Unfortunately, the company was not able to hold out my position long enough for me to find my next adventure.
  • My next thought was “now what?” Do I try and start a business? Do I get a J-O-B to hold me over while I look for something? Do I freelance? It was exciting and scary at the same time. Luckily I had my upcoming wedding to keep me distracted.

Back to reality…oops there goes gravity 😉

  • After the honeymoon, it was back to my intimidating jobless reality. I had by this time at least resolved myself to the fact that I wanted a job. I wanted to work in marketing/PR in the Indianapolis market. I wanted to finally try my hand out in the career world outside New Castle.
  • I had several prospects and several interviews. Nothing. Frustration with myself started to set in. I couldn’t understand why I wasn’t getting call backs. I was acing the interviews…or was I? Maybe they just found somebody better, more talented. My confidence was shaken and that wedding money could only hold us over for so long before adjustments would need to be made.

The breakdown

  • I immersed myself in housework, yard work, errands, cooking crazy dinners, making jokes…really anything that would take my mind off of the job search. Then I broke down. ME!?! JOBLESS!?! Cooking, cleaning, washing dishes- all that schooling and hard work for this!?!?! By this time I was just sad and angry. My poor new husband. I was getting a lot done around the house (and looking back it was a blessing in disguise right after the craziness of a wedding), but I was miserable.
  • I just wasn’t myself. Then, I decided in no uncertain terms…Screw This. I’m going to work on me, market me and do the best I can, knowing it would take patience, motivation and drive. And for those of you who don’t know me, patience is NOT my forte. I find my motivation in those things, people and places around me, meaning I had to get out. And I had to find my drive again, something I had never lost before.

The build up

  • I got a brilliant idea. I”ll start a blog. But, knowing myself, I would plan plan plan and have what I thought were kick ass ideas and never actually start the blog.
  • But by fate, chance or the heavens- I found a blogging buddy. I found some motivation to do this and in turn I rediscovered my drive. Now, let’s be clear, I still have to work to keep my motivation up and find that drive within myself to keep going…but it more than helps to have someone on your side, pushing you and keeping ideas afloat.

The turn around

  • The blog took off (much to my surprise)! We have had great response and a great social support system. It’s been a fun ride and great way to get my communications fill while job searching.
  • About a week and a half ago I got a phone call from the Henry County Hospital. I have a business friend/colleague from when I worked at the Chamber of Commerce who is the Marketing and PR director of the hospital. She called to offer me a contract marketing job. It is on a per project basis and the hours/money are better than anything I have ever been offered. Wow. That contact actually paid off!
  • I am also onto a second round interview for a marketing/pr job in Indy. I feel confident, excited and ready to rock! And if I don’t get it, I always have that contract job supplementing my husbands income and keeping me out of trouble. 🙂

And now…

I’m ready to get up and move already with these things I’ve got cookin’! I think all to easily we can give up, get frustrated or just lose motivation.  I want to be the first to say…you don’t have to make the mistakes I did. Just look around you, nurture your relationships. Ask for help. Be vulnerable. Be open. Be honest with yourself. Keep going.

Your future self will thank you for it.

“Don’t wait until everything is just right. It will never be perfect. There will always be challenges, obstacles and less than perfect conditions. So what. Get started now. With each step you take, you will grow stronger and stronger, more and more skilled, more and more self-confident and more and more successful.” – Mark Victor Hansen

Until we meet again,


Big guitars and bigger hearts…

Alabama Tornado Relief Show....

We saw it on the news, heard about it on the radio, talked about it with our friends. The greater portion of the Midwest and South had one hell of an introduction to spring from the maddest mothers around, Mother Nature.

Spanning from Texas and Missouri to Indiana and Georgia, communities across the country saw one of the most active and destructive Tornado seasons in history. Towns were wiped off the map; communities, families, houses and cities were completely destroyed and one of the hardest hit areas was Alabama. With a final death toll being close to 200 and estimated damages reaching $2 billion, many areas of Alabama are in need of active relief.

Hoosier hospitality

I have always been amazed by the sheer generosity and genuine care folks in Indiana have for those in need. It always seems we are ready, willing and able to give a helping hand when it is needed. The following is one of my favorite examples.

This Friday, (July 8th ) Lazy Hawk Promotions is putting together a fantastic benefit concert to help raise money for those affected by the Alabama tornado outbreak. With a goal to raise over $1,000 dollars for the cause, Lazy Hawk Promotions has teamed up with local businesses, radio stations and artists to help out those in need. For more details on the benefit, check this link out.

More than a kick ass band

Indianapolis band, The Holland Account ( is one of five bands (find out who else is playing here) who are prepped and ready to melt the faces off the greater Indy area. And it is all in the name of doing great things.

The Holland Account...\m/

Why they are the “Rocky Balboas” of the Indy scene

The Holland Account has more benefit concerts on their show listings than any other local band I have seen.

Last week they did a benefit for St. Jude Children’s Hospital, in a few weeks they will be playing a benefit for Papacal at Visions and, of course, this Friday they are playing the Alabama Tornado Relief Show.

At the end of the day, the gentlemen of The Holland Account are about being fighters. “If there is a cause that needs a fighter, we try to add a soundtrack,” says vocal lyricist and powerhouse Nick Ramey of The Holland Account.

Parting words

What impresses me the most about the guys of The Holland Account is the immense amount of humble gratitude they show toward their fans and their
community. Not only are they fantastic guys to chill with, but they have big hearts to go with their rockin’ music and badass attitudes.

When asked to say something to the readers of this blog, here is what they had to say:

“We appreciate the continued support from our fans, friends, and family. This is going to be a great show for people that really need the help. Come out and prove that Indy has a big heart! We will continue to fight for those in need, not only outside, but also in our own communities.

And thanks to you and your blog for helping spread the word, not only about this show, but also for helping expose our sound to the masses. You might not think you are huge, but you are so huge to us and we appreciate you!”

Alabama Tornado Benefit Event Details:
Friday, July 8, 2011
7:00pm – $5.00 Cover Charge – 21+

Vollrath Tavern
118 E Palmer St
Indianapolis, IN 46225

We love it. So get out there and show your support, Indy. Hope to see you there!


Ducks fly together…

Let's hear it..."it's the eye of the tiger..."

This may one of my briefer posts on here, but I think it’s worthy one. Arin and I have been discussing the next few topics we’d like to cover on this fantastic amalgamation of thoughts we like to call our blog. Stemming from Arin came this idea that can be only described in one word…champion. Confused by the ambiguity? Let me explain…

What is a champion?

I don’t know about you, but the first thing that comes to my mind when I hear the word “champion” is a major pop-culture reference. He’s the perfect depiction of the underdog, the ultimate fighter. Ladies and gents, the champion I think of is….Mr. Rocky “The Italian Stallion” Balboa. Nothing screams champion like that single fist pumped into the air. You know I am right.

"And when the roosters are crowing and the cows are doing circles in the pasture!"

The second thing that comes to mind is the almighty Mighty Ducks (ducks fly together…quack…quack…quack). Talk about another example of overcoming the odds (Mighty Ducks 2, anyone?). And though we are not Gordon Bombay, Arin and I like to think of ourselves as champions, but perhaps in a different way.

You + Us =Champion…We love what you do.

As marketing and PR professionals, Arin and I love to spread, amplify and (ultimately) get that amazing thing called “word of mouth” started on those things we love and are passionate about. Supporting the local Indy community, local music, businesses, benefits and charities are one of those “things” we want to be champions of. Put plainly, we love what you do, Indy. So help us, help you.

Doing a benefit concert? Putting together a fundraiser? Walking to help find a cure for cancer? Starting a new business? Let us know! Give us your story behind what you are doing and let us be your champion.

What do you say, my dear readers? Ducks fly together.

Until next time,