No…it isn’t New Year’s Eve.

A lot has changed for me in 2011.

Because when you wear silly hats, life becomes better.

Personally I made some incredibly hard decisions that have completely re-routed the course of my life. It left me scared, questioning myself and, at times, wondering if I made the right decision. Looking back, I am glad I made the decisions I have made and am moving toward a path that is unexpected, but very exciting and rewarding.

I have also made some friends in places I never imagined I would. Special friends I wouldn’t have come across in my day-to-day life, but have impacted me in ways I never would have predicted. I think (and hope) these people know who they are and realize that even though I may not have been as communicative with them in the past few weeks, I consider them to be a part of my life and that (fortunately, or unfortunately…depends on who you ask) is a forever commitment on my end.

The biggest announcement (it’s big for me) is I have made the move to a different position in my professional life. After fours years of learning, tears, frustration, happiness and excitement at my current job I have decided that it is time to move on.

It hasn’t been an easy decision for me. It’s hard to say goodbye to a place you have become so familiar with. It is hard to stop the routine you have been doing for four years and move on to an unfamiliar (but super exciting) setting where you are once again “the new kid on the block.” But with all that being said, I know in my heart that this is the best move for me right now and sometimes it’s best to just part ways.

I leave my dear Arin, whom I have known for a shorter time than what it feels.  I don’t think I can express how highly I think of her. And though it is with guilt and sadness that I am leaving her so soon in our professional partnership, I am confident that she will rock it out with the tenacity (it’s a good word, Arin be proud people use it to describe you), creativity and drive that will turn heads. I am glad to call her a colleague and even happier to call her a friend.

So for those who follow me on the Twitter stream, that is my good (and exciting) news. For those who have listened to me, mentored me and held out a helping hand along my path I give my sincerest and most humble thanks. I am excited to start this new adventure. Kapow.

XO,

 

 

 

 

 

Erin

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Ducks fly together…

Let's hear it..."it's the eye of the tiger..."

This may one of my briefer posts on here, but I think it’s worthy one. Arin and I have been discussing the next few topics we’d like to cover on this fantastic amalgamation of thoughts we like to call our blog. Stemming from Arin came this idea that can be only described in one word…champion. Confused by the ambiguity? Let me explain…

What is a champion?

I don’t know about you, but the first thing that comes to my mind when I hear the word “champion” is a major pop-culture reference. He’s the perfect depiction of the underdog, the ultimate fighter. Ladies and gents, the champion I think of is….Mr. Rocky “The Italian Stallion” Balboa. Nothing screams champion like that single fist pumped into the air. You know I am right.

"And when the roosters are crowing and the cows are doing circles in the pasture!"

The second thing that comes to mind is the almighty Mighty Ducks (ducks fly together…quack…quack…quack). Talk about another example of overcoming the odds (Mighty Ducks 2, anyone?). And though we are not Gordon Bombay, Arin and I like to think of ourselves as champions, but perhaps in a different way.

You + Us =Champion…We love what you do.

As marketing and PR professionals, Arin and I love to spread, amplify and (ultimately) get that amazing thing called “word of mouth” started on those things we love and are passionate about. Supporting the local Indy community, local music, businesses, benefits and charities are one of those “things” we want to be champions of. Put plainly, we love what you do, Indy. So help us, help you.

Doing a benefit concert? Putting together a fundraiser? Walking to help find a cure for cancer? Starting a new business? Let us know! Give us your story behind what you are doing and let us be your champion.

What do you say, my dear readers? Ducks fly together.

Until next time,

Erin

Listen up, Indy

Listen up, Indy! I’ve got a challenge for you…

If you’ve been with this blog from the beginning (our existence hasn’t been too long), you have quickly realized how much music means to both me and Arin. For me, music is much more than listening…it’s an experience.

The Glass Identity Crisis interview for Local Music Only

Case in point, almost all of my major life moments and memories can be attached to a song. Even more, a simple song can bring back the smells, the scenes, the sounds and the moments of times long forgotten.

When I am sad, I listen to music. When I am happy, I listen to music. When I am angry, frustrated, bored, content, working out, reading, writing, driving…I am listening to music. It is literally all around me.

But even further than listening, being a part of the music obsessed club is taking part in the act of supporting, growing and being a champion of music and the bands you love. I take this to heart. If there is a new band that I can’t stop listening to (and yes, I do get obsessive and oftentimes listen to a favorite artist over and over again), I am the first person to pass that information to anyone I know that would enjoy that particular artist.

Ryan M. Brewer at the Sounds that Matter Couch Sessions

So, what does this have to do with Indianapolis? Over the past few weeks I have had the pleasure to attend a lot of really cool musical events. From sitting on the floor and watching a “Couch Session” for a fantastic website called, Sounds That Matter, to interviewing some of the best local bands in Indy and asking on who they are, what they do and where they are going for a website called Local Music Only, I have been immersed into an exciting culture where talent and drive run rampant. Simply put, it is invigorating, exciting and inspiring.

One of my favorite questions was, “what do you like and how would you improve the local Indy music scene?” More often than not the same answer is given in some way, shape or form. The community isn’t where it needs to be. And by community that is more than just the fans, it’s the musicians, the local venues, local radio, local papers and local music champions/enthusiasts. It’s got to be LOCAL. Right now we’ve got the foundation. Radio stations X103 and 92.3 do a fantastic job of reaching out to the local musicians and becoming their champion. I love that as a listener and I love that as a resident of Indianapolis.

The Last Good Year interview for Local Music Only

This brings me to my final thought, a challenge to my fellow music lovers and musicians in Indianapolis. What’s stopping us? What’s stopping us from being the next Nashville, Austin, Omaha and Detroit? Surely it isn’t that we don’t lack the passion, the fire and drive to support our local musicians? We’ve got the talent. We’ve got the fans. We’ve got the drive. So let’s make it happen! It starts with us…

Check out the folks that are already starting the movement:

Local Music Only
Sounds that Matter
Six4Six
X103

The local bands that you need to check out:

The Last Good Year
Ryan M. Brewer
The Glass Identity Crisis
The Holland Account
Grace@Arms
Goliathon

Until next time…rock out!

Erin

Picture proof of me geeking out. Sad trombone.

PS-It is with great joy to say that over the weekend, I turned from confident rockstar into babbling tweenager after meeting one of my favorite Indy dj’s, Deuce from X103.

Re-think, re-define, re-everything?

As I write this, I have four large binders sprawled across my desk full of old media and press kits that span back to 2002. Like well-decorated generals, each kit is flagged and covered in post-it notes of what I believe works and doesn’t as it relates to design, verbiage and format.

The littered desk of a person with OCD. Ouch.

And as much as I hate to admit it, I am spinning my wheels trying to figure out how to bring our media kit (or as I like to call it…my company’s handshake) into an age where technology is constantly changing and evolving and those that are left behind are bound to never catch up.

For the last three years, I have been chomping at the bit to re-do our media kit. For the last three years, I always made it a point to bring plausible ideas, concepts and designs to every planning meeting, only to be hit with the phrase “if it ain’t broke…”

Finally, I got my wish. Finally, I am able to re-think they way we present ourselves to our industry. Finally, I can place QR-codes on all the pages and link them to innovative videos where I am holding the company logo wearing my black Chucks and thick framed glasses explaining how we are the future of the industry and by working with us you become the future.

Finally, I’ll be able to create so much white space that I will only have one word on each sheet and when it is all is placed together a simple phrase will be spelled out…”advertise with us—just do it.”

Finally, I can develop that mobile app, beef up our website, really blow out our social media efforts and make a change to the way we face our clients and how they view us. We will be hip, quirky, zany, fun and it will all show in our media kit. In the words of the late (and great…don’t hate) Michael Jackson, “This is it.”

Yet, here I am amongst my piles of notes, concept comps and sample designs, somewhat befuddled. With my notion to re-think, re-define and re-everything, at one point will I lose the voice of my company’s mission? Will our message fall short behind the glitz, glamor and smoke of being “hip and cool?”

For that I do not have the answer, but I do know one important thing when it comes to a redesign. As a marketing professional it is my job, my purpose to keep our identity and mission in tact and well promoted. So I leave this question to you, my faithful rockstar readers; when you are able to “choose your own adventure” in a redesign (of anything), how do you approach it? At what point do you move from the “now what” to the “here we are?” I’d love to hear your thoughts.

Until next time!

Peace out cub scouts,

Erin